Hiren Desai - Digital Marketing Professional

An experienced, hands-on digital marketing professional accountable for leading innovative, results-oriented, cross-channel digital marketing campaigns using data and analytics. 

A savvy, digital professional with a successful track record in leading digital marketing strategy for innovative brands and agencies in the luxury fashion, beauty, insurance, gaming, eCommerce, travel & hospitality, B2B and finance spaces
.

Constantly inspired and fascinated by the ever-changing world of new media with a skill set built on the art of leveraging digital technologies and engineering marketing strategies.

Some of the clients I have worked with

Luxury & Beauty
LVMH, Clarins

Travel, Tourism & Hospitality
AsiaRooms, Cleartrip, Singapore Zoo, Changi Airport Group

eCommerce
FirstCry, RummyCircle

Tech & Telco
Oracle (APAC), M1 Telecom

General & Life Insurance
Tata AIG, HDFC Ergo, Royal Sundaram, Bharti AXA Life


Skills





Experience

Associate Director - Digital Marketing at ZenithOptimedia Singapore
As a digital lead, managing some of our prestigious key accounts in Singapore. Primary responsibility is to drive the digital planning agenda, spearhead idealization and help grow diversified services footprints for the brands under my care. I oversee all aspects of client’s digital advertising to meet their objectives and be the primary point of contact for clients and other internal specialised units for the assigned accounts.

  • Being a central digital resource, develop a great working relationship with internal teams and key client stake-holders
  • Apply ZenithOptimedia proprietary planning framework & tools to derive insights to deliver sound media recommendation and setting appropriate measurement metrics
  • Plan and roll out internal digital training and also organize digital workshops for key clients
  • Be able to identify opportunities to cross sell/up-sell other ZenithOptimedia offerings that will meet the client’s campaign objectives eg SEO, Social, Analytics etc
  • Support contractual discussions with key media vendors and trading commitments
  • Help guide and advise the wider team on best practices, innovation and work processes

Regional Search Lead at ZenithOptimedia Singapore
A key strategic role within the Oracle digital team working together with the Account Director to ensure that the search strategy and search operations meet best practices leveraging search data & insights to support planning decision. The role not only required to support the overall digital strategy with search strategic inputs but also establish great working relations with global, regional and local clients to understand their key objectives and provide POV on how to further develop them.

  • Lead and supervise the implementation of all search campaigns across the Region 
  • Ensure proper planning and execution of strategic search initiatives to drive business growth as per market and product priorities
  • Manage local team of executives and liaise remotely with China & Korea teams for content management and account operations
  • Prepare and present strategic search recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations

Group Head - Digital Marketing at Resultrix Media
Resultrix is a performance agency acquired by Publicis Groupe in 2013. As a client engagement lead on multiple accounts, was responsible for directing team-based campaign planning and execution of strategic digital initiatives. Provide thought leadership and drive innovation across the various engagement apertures like mobile, search, display, social media.

  • Leading a team of digital experts to manage key accounts and team P&L
  • Be on top of all the betas and innovations in digital space to be able to articulate and share with internal as well as external stakeholders
  • Responsible to set up and strategise paid search marketing approach for big ticket size accounts
  • Head the success of digital marketing programs that integrate channel marketing across email blasts, display advertising, paid search and SEO

Senior Project Manager at eBrandz Inc
eBrandz is one of the top notch digital marketing company in USA with operations in India which offers affordable digital marketing services to individual entrepreneur and SME’s.

  • Helped team members on account optimization & performed quality check on changes
  • Engaged in providing search marketing solutions to more than 30 clients spread across 5 countries
  • Independently managed entire account starting from account set up to reporting, analytics, optimization and monthly/weekly account analysis

Portfolio Analyst at Directi
Skenzo a Directi Business, is one of the world's leading companies in the domain traffic monetisation business. As a Portfolio Analyst my main responsibility was to implement solutions that are tailored to each client’s needs and adopt a systematic approach, along with repeatable processes, that build sustainable value for domainers.

  • Optimizing parked domains with paid ad links to generate client revenue
  • Checking keyword lists of advertisers to maximize ROI for each advertiser / publisher
  • Monitoring and enforcement of acceptable usage policies in cases of system abuse, illegal usage, misrepresentation etc

Awards & Recognition

  • Awarded “Dare to Dream Award” in 2011 by Resultrix Media
  • Awarded “Cutting Edge Performer of the Year” in 2012 by Resultrix Media
  • Won Silver for Excellence in Marketing to a Female Audience for Clarins – MEA 2015