HIREN BHARAT DESAI E-Mail: ContactMe@HirenDesai.com         SKILL SET   ·  Tools: Ms Word, Ms Excel, Ms Power Point, OpenOffice, Edit Plus HTML editor, Adobe PhotoShop, Dream waver basic, Paint, GMIP Image Editor, Basic knowledge of HTML and CSS. ·  Web Platforms: Google AdWords, Yahoo Search Marketing, MSN AdCenter, Google Analytics, Yahoo Web Analytics, Google Website Optimizer, Google Apps, Google AdSense, Google Webmaster Tool, Facebook Advertising Program. EXPERIENCE ·  Working as Search Manager at Resultrix Media Pvt. Ltd.  (Digital Advertising - Jun. 2010 - till date) Handling big ticket size accounts with detailed knowledge on BFSI accounts in India. Leading a team of SEM professional and managing multiple accounts. Responsible for managing clients budget, strategizing account scale up and meeting end business objectives. Addition to SEM, have a know-how of Display Advertising & SEO (Search Engine Optimization).

            ·  Worked as a Sr. Project Manager at eBrandz Inc. 

(Search Marketing - PPC. Aug. 2008 - Jun. 2010)
Responsible in leading a team of PPC professionals, answer project related queries, client communication and quality analysis, handling PPC projects, developing ad texts, keyword research, landing page analysis & suggestions, web analytics analysis & implementation, improve conversion rate, ROI analysis, day-to-day client interaction and support. Additionally, involved in training process. 

·  Worked as a Portfolio Analyst at Directi Internet Solutions Pvt. Ltd. (Domain Optimization & PPC Keyword Research. Nov. 2006 - Jul. 2008) Was directly responsible to handle large domain portfolios (Client side as well as Registrars), PPC keyword research, on-going domain monetization to improve account performance and improve client’s portfolio revenue. · An active Freelance Web Professional involved in domain registration, web hosting & domain parking etc. ACADEMIC QUALIFICATIONS ·   B.M.M. – Bachelor of Mass Media (Specialization in Advertising) ·    Diploma in Cyber Law – Asian School of Cyber Law. ·   Diploma in Advertising & Public Relation – Welingkar Institute of Management.   Exam Institute Board Year of passing Perct. BMM U.P.G. College of Management, Vile Parle (West) M.S.B.T.E. 2006 64.91 % HSC N.M. College, Vile Parle (West) M.S.B.T.E. 2003 64.17 % SSC  M.K. High School, Borivali (West) Maharashtra 2001 51.73 % CURRICULUM PROJECTS 1.   Have worked as a Creative Assistant for In-House College Ad Agency. 2.  Have Made 3 Short Films as a Project Work. 3.  Have Made TVC as a Project Work. 4.  Have Designed Print & Television campaigns as a Project Work. ACHIEVEMENTS 1.  Google AdWords (GAP) Qualified Individual (All 4 Exams) 2.  Successfully participated & passed MSN AdCenter Excellence Exam – 89.6%. EXTRACURRICULM 1.  Successfully participated in sports like cricket And Volley Ball. 2.  Represented & received the certificate in “UMANG” festival. (year-2001, 2002) 3.  Represented & received the Certificate in ‘Inter-College’ festival. (year-2004, 2005) 4.  Secured 4th Place in a Short Film Festival At Rizvi College. 5.  Have Recorded College Farewell Song. Also a lyrics writer as well as bass vocalist. PERSONAL DETAILS   Date of Birth                   : 12 June 1986. Gender                           : Male. Hobbies & Interests          : Writing lyrics, Singing, Listening to Music,                                       Internet Surfing, Web Designing, Dancing,                                       Traveling, Trekking, Watching & Playing Cricket.