Needless to say, having a web site to promote your business or ideas is imperative nowadays. Nearly all households currently have access to the internet. The great thing about the internet is that it can reach the whole world, and not just your neighborhood only. Thus, if you have anything to sell or anything to say, everyone in the world can get to know about it. It's Not just for selling though, many firms including fortune 500 companies use the concept of micro site to build awareness of their popular services or brands.

Your web site or landing page is your shop window and it is open 24/7, 365 days. It needs to be eye catching and transmit your message in a few minutes (Research says that in first 10 seconds itself a visitor decides whether to stay on your website or hit the back button and go away). It needs to have enough content that explains your message, what you do and what action your visitor should take on your site. It needs to load fast, be reliable and look professional. The impression of your web site or landing page should give is that of a company or professional who knows what they want to sell, or the message they want to send to their prospects. Converting a prospect into customer depends on content and product quality but to attract and retain a prospect on web site is a design art & structure of your web site.