posted Jul 28, 2010 7:42 AM by Hiren Desai
[
updated Jul 28, 2010 7:46 AM
]
Off late there has been a lot of focus on different types of
ad extensions such as Google site links, map extension, click to call
etc., Now Google seems to be testing with new “related to” ads on Google
search.
The new “related to” ads are being tested from today early
morning on specific category terms. It seems that dev team at Google is testing
this on less competitive ad slots. The effort behind this test is to expand the
current advertisement reach and cross selling. At present there is no clarity
on how these ads are being triggered on Google SERP and it would be interesting
to see whether the advertisers have used any broad match keywords. Certainly in
coming days some of the advertisers might notice a broad range of “search
terms” in their account for sure.
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posted Jun 22, 2010 7:56 PM by Hiren Desai
Google is making changes to reporting in AdWords. They've moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.
"Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share," explains Emily Williams of Google's Inside AdWords crew. "You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier."
 "With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports," adds Williams. "So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely."
Google will move elements from every report in the center to the Campaigns tab over the coming weeks, and when a report becomes available in the Campaigns tab, they'll remove the option to create that type of report in the Report Center. Reports that are already scheduled will run as planned.
Changes will only affect the Report Center on individual accounts, and will not affect My Client Center or TV Ads reports. More details about the transition can be found here. |
posted Jun 11, 2010 10:33 PM by Hiren Desai
Google has introduced a new
"Analyze Competition" feature for AdWords advertisers. It can be found
in the "opportunities" tab.
The feature examines the account's
activity over two weeks, and lists categories that represent the
products/services you're advertising. These are based on search terms
and are matched up against your keywords, ad text, and landing page
text. For each category associated with the account, users will see a
bar graph highlighting individual performance compared to the
performance of other advertisers in the category. Also, the data in ‘Analyze competition’ is
anonymous to protect advertisers privacy and an advertiser can never
come to know who is bidding with him in real time auction. So this helps
to know your competition in brief. I find this similar to benchmarking
feature in Google Analytics.
- Take action. Click the ‘Explore ideas’
button to see customized keyword, bid, and budget ideas for your
account.
- Consider your
advertising goals and focus on the most relevant metrics. It’s not
always a bad thing to perform below competitors on a metric that’s not
important to you.
- If you
see that one campaign is performing poorly in comparison to the
competition, you can get insight into changes you can make to improve
that campaign.
The
feature is only available to a small number of advertisers using the
English language AdWords interface for now, but Google says it will
expand availability in the near future.
More information about
the feature can be found here. |
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