Hi, I'm Hiren Desai

An experienced, hands-on digital marketer accountable for leading results-oriented, cross-channel digital marketing campaigns using data and analytics for brands in beauty, gaming, eCommerce, travel, tech, insurance and finance space.

I've a strong track record in nurturing & leading talented teams, managing P&L, training & education and stakeholder management.

Some of the brands I have worked with

  • Beauty & Luxury: LVMH, Clarins, L'Oreal

  • Travel & Tourism: AirAsia, Cleartrip.com, Singapore Zoo, Singapore Airport Group

  • eCommerce: FirstCry.com, RummyCircle.com

  • Tech & Telco: Oracle, M1 Telecom

  • Banking & Finance: Standard Chartered, Mastercard, Tata AIG Insurance, Bharti AXA Life

  • Others: LEGO, HDFC Ergo Insurance, Kotak Remittance


Head of Digital Marketing, ASEAN & South Asia at Standard Chartered Bank, Singapore

Working in dual role capacity as Regional (9 markets) and Local (Singapore) head of digital marketing. Key responsibility of developing and leading digital marketing strategies, sharing best practise, process development, training and nurturing team. In-charge of online acquisition campaigns in Singapore, second largest market.

Key stakeholders include brand & marketing teams across ASEAN and South Asia markets, digital banking team as well as close coordination with global marketing team, media agency, key media partners such as Google, Facebook etc.

Director - Digital Leadership at Carat, Singapore

As a head of digital , drive digital product improvement for agency as well as manage marquee accounts. Responsible for building and growing client relationships, providing thought leadership, partnering with various stakeholders to create integrated marketing and media strategies, managing cross-functional agency teams and overseeing campaign development and P&L.

Associate Director - Digital Marketing at Publicis Media, Singapore

Part of Center of Excellence team, primary responsibility was to educate, drive best practises and grow diversified services footprints for the brands under my care. I oversaw all aspects of client’s digital advertising from meeting campaign objectives to achieving yearly digital vision.

Senior Search Manager at Publicis Media, Singapore

Acting as a regional paid search lead within the APAC Oracle media team to ensure our paid search strategy and operations meet objectives by leveraging, best practises, data and insights to drive awareness of lead generation of Oracle products & services. Establish great working relations with internal as well as external global, regional and local stakeholders to support key marketing campaigns.

Group Head - Digital Marketing at Resultrix.Performics, Mumbai

Resultrix is a performance agency acquired by Publicis Groupe in 2013. As a client engagement lead, responsible for directing team-based campaign planning and execution of digital initiatives. Provide strategic consultation to drive business growth across various engagement apertures like mobile, search, display, social media.

Senior Project Manager at eBrandz, Mumbai

eBrandz offers affordable digital marketing services to individual entrepreneur and SME’s. I was responsible for managing UK SME client’s performance campaigns on Google and Facebook.

Portfolio Analyst at Directi, Mumbai

One of the world's leading companies in the domain traffic monetisation business. As a Portfolio Analyst my main responsibility was to manage and grown revenue of large and small domain portfolios by optimising towards most relevant content theme and higher-yielding keywords.


  • Bachelor of Mass Media – Specialization in Advertising, University of Mumbai, India

  • Certification in Business Analytics - University of California, Berkeley


  • Google AdWords Certified Professional

  • Google Digital Analytics Fundamentals

  • Facebook Blueprint Agency Ambassador

  • Google Tag Manger Fundamentals

  • Marin Introductory Certification

  • Amazon Sponsored Ads Foundations

Awards & Recognition

  • Awarded “Dare to Dream Award” in 2011 by Resultrix Media

  • Awarded “Cutting Edge Performer of the Year” in 2012 by Resultrix Media

  • Won Silver for Excellence in Marketing to a Female Audience for Clarins at Marketing Excellence Award in 2015

  • Awarded “People’s Person of the Year” in 2017 by Dentsu Aegis Network

  • Markies 2018 finalist under Best Use of Mobile and Best Use of Video category for LEGO

  • SMA 2018 won award for Best Partnership between a Media Owner and an Agency for LEGO