After Related Searches, Is it Related Ads?

Off late there has been a lot of focus on different types of ad extensions such as Google site links, map extension, click to call etc., Now Google seems to be testing with new “related to” ads on Google search.

The new “related to” ads are being tested from today early morning on specific category terms. It seems that dev team at Google is testing this on less competitive ad slots. The effort behind this test is to expand the current advertisement reach and cross selling. At present there is no clarity on how these ads are being triggered on Google SERP and it would be interesting to see whether the advertisers have used any broad match keywords. Certainly in coming days some of the advertisers might notice a broad range of “search terms” in their account for sure.